The Effect of Memory Structure and Function on Consumers' Perception and Recall of Marketing Messages: A Review of the Memory Research in Marketing. More Books Like This
Innovative Research Methodologies in Management
2017
Consumer Behavior
2023
Case Study Research
2016
Interpreting Consumer Choice
2009
Neuromarketing in India
2018
Information Seeking Stopping Behavior In Online Scenarios
2013
Neuroeconomic and Behavioral Aspects of Decision Making
2017
Mirror Neuron Networks: Implications for Modeling and Consumer Behavior Strategies.
2007
Expanding Entrepreneurial Cognition's Toolbox: Potential Contributions from the Field of Cognitive Science.
2004
The Effects of Source Choice on Word-Of-Mouth Communication Influence.
2011
Sequential Decision-Making Strategies of Expert and Novice Consumers.
2000
Persuasive Recommender Systems
2012
Online Impulse Buying and Cognitive Dissonance
2021
Transfer of Learning
2014
Ways of Knowing in HCI
2014