The Entrepreneur GPS: Marketing Research

The Entrepreneur GPS: Marketing is the bedrock of a company. If no one knows you exist, you are out of business! It is important to research your competitors to find as much information as possible about their company and product. This module enables you to develop your concept with the necessary features your competition is lacking. It may take countless tries, but it is imperative that you learn the needs and wants of your target market to determine your own competitive advantage and become your customers’ choice over your competitors. Every company needs a marketing plan to determine how customers will be informed of their product or service. The first step is identifying your customers or target market. This is vital to every business and changes with time. You must be able to answer, What problem are you solving? Who is having this problem? What is your solution? Will people buy it? 

Interactive Features 

• Audible Built In
• Voice activate text
• Fillable PDF Form
• Video Explanation
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