Eric Deleon's investigations of Experiential marketing have revealed that what makes an Experiential marketing experience genuinely satisfying is a state of knowing. With this knowledge at hand, people typically experience deep enjoyment, creativity, and a total involvement with Experiential marketing. In this new edition of his groundbreaking book, Deleon demonstrates the ways Experiential marketing growth can be controlled, not just left to chance. 'The Experiential marketing Handbook' teaches how, by ordering the information that analytics provides, we can discover true growth and greatly improve the quality of Experiential marketing investments.
PLUS, INCLUDED with your purchase, are real-life document resources; this kit is available for instant download, giving you the tools to navigate and deliver on any Experiential marketing goal.