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Publisher Description

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

GENRE
Biographies & Memoirs
RELEASED
2002
September 1
LANGUAGE
EN
English
LENGTH
304
Pages
PUBLISHER
Picador
SELLER
Macmillan
SIZE
971.9
KB

Customer Reviews

Dmrk8 ,

A primer on why American gullibility

Fascinating, albeit laborious account of Edward Bernays, the Henry Ford of public relations. An insightful visionary who gifted the future a tool more powerful than the lever. And like all powerful human tools, one possessed of infinite potential to do good and more likely, bad. Thank you, Eddie??

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