The Four Pillars of Politics The Four Pillars of Politics
Lexington Studies in Political Communication

The Four Pillars of Politics

Why Some Candidates Don't Win and Others Can't Lead

James T. Kitchens & Larry Powell
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Publisher Description

James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.

GENRE
Professional & Technical
RELEASED
2015
June 3
LANGUAGE
EN
English
LENGTH
124
Pages
PUBLISHER
Lexington Books
SELLER
The Rowman & Littlefield Publishing Group
SIZE
1.1
MB

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