The Fund Equation

Unlock the Venture Capital Machine and Take Control of Your Company’s Future

Founders often approach venture capital believing it is only about raising money. In reality, every decision a venture capitalist makes is shaped by the hidden mechanics of their fund: how it was raised, when it must return capital, what promises were made to limited partners, and which incentives drive partners around the boardroom table. Behind every term sheet lies a complex system with rules, economics, and timelines that directly impact your company.

The Fund Equation: How VCs Really Make Decisions (And How to Use That Knowledge) is your practical guide to navigating this system with confidence. Written by Ken Cheney and Robert Gibson, co-founders of Expound Consulting, the book pulls back the curtain on how venture funds actually operate and translates that knowledge into clear, actionable strategies for entrepreneurs at every stage.

You will learn how to

- Decode venture incentives so you can anticipate investor behavior before it affects your business.

- Time your fundraising with VC deployment and fundraising cycles to secure better terms.

- Negotiate smarter by understanding liquidation preferences, option pool math, down rounds, and control rights.

- Build stronger board and investor relationships with updates that create trust and credibility.

- Protect founder control while still aligning with investor goals.

- Master valuation dynamics and avoid the traps that lead to painful down rounds.

- Plan your exit strategy early so you never get forced into a deal that is not right for you.

The book goes beyond theory. It includes real-world case studies, step-by-step frameworks, and practical tools such as:

- Communication templates to keep your investors engaged.

- Checklists to run more effective board meetings and diligence processes.

- Valuation and waterfall models to understand the economics that drive outcomes.

- Scenario guides for funding events, secondary sales, recapitalizations, and exits.

Whether you are raising your first institutional round or scaling toward IPO, The Fund Equation shows you how to manage venture capital as a product with features: timelines, economics, and governance structures. By mastering those features, you gain more than capital. You gain informed control over the future of your company.

Why This Book Matters Now

The venture landscape has shifted. Capital is concentrated in fewer funds. Exits take longer. Down rounds and bridge rounds are more common. Investors are more selective and disciplined. These realities mean that understanding how venture funds really operate is no longer optional for founders. It is essential.

With insights drawn from industry data, academic research, and years of operating and fundraising experience, Cheney and Gibson provide founders with a clear, founder-first perspective. They show that conflicts between entrepreneurs and investors often come from misaligned expectations, not malice—and they give you the tools to align incentives and protect your company’s option value at every stage.

Who Should Read This Book

- Startup founders and executives preparing for funding rounds.

- Growth-stage leaders managing boards, valuations, and exit planning.

- Aspiring entrepreneurs who want to decide if venture capital is right for their company.

- Investors and advisors who want a transparent framework to share with portfolio companies.

The Fund Equation is more than a book. It is a founder’s survival guide for navigating venture capital with clarity and control