• $34.99

Publisher Description

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.



The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

GENRE
Professional & Technical
RELEASED
2020
August 6
LANGUAGE
EN
English
LENGTH
216
Pages
PUBLISHER
Bloomsbury Visual Arts
SELLER
Bookwire Gesellschaft zum Vertrieb digitaler Medien mbH
SIZE
71.4
MB

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2015
2020
2017
2015
2017
2018