Today's real estate agent is in the middle of an epic battle. Giant CMA and AVM companies have introduced fancy tech tools that encourage home buyers and sellers to go it alone, without an agent. Your livelihood is on the line. Current home valuation is subjective, unreliable, outdated or just plain wrong. How can you win your clients' trust when they are confused about the best price to list their home?
In The Future of Real Estate Home Pricing, Anton Roeger, founder of APC Data Analytics, shows you how innovative new tools, processes and data can help you gain your clients' trust and become a sought-after authority on home buying and selling trends in your area. In this book, you'll learn how to:
build credibility with your clients through accurate, powerful, current and comprehensible property valuation
combat online pricing giants that are misleading your clients with unreliable automatic valuation models (AVMs)
automate your Comparative Market Analysis (CMA) with a new set of accurate, powerful, real-time tools
A perfect book for real estate agents and brokers as well as real estate lawyers and investors.