The Game of Business–to-Business Sales

In the world of sports, great coaches consistently lead their teams to victory when they work from strategic plans and guide their teams into executing those plans. The same is true in business, especially for sales professionals, who must fully execute a smart game plan if they are to win in a competitive business environment. The Game of Business–to-Business Sales: How to Execute a Winning Game Plan will guide readers through developing a 12 step tactical approach which combines proven strategies with fresh ideas, and theory’s about professional selling.


• Motivation-It Starts Here-Take Action.

• Understanding the Science of People

• Effective Communication Prospecting

• Leveraging Social Media-Today’s New Gold Mine of Opportunity

• Interviewing the Client

• Understanding Opportunity Cost

• Building and Maintaining the Client Partnership

• Constructing a Proposal That Wins

• Presenting

• Negotiations

• Closing