The General Practice Playbook

Most GPs who open a clinic do so with no roadmap, no business training, and no honest guide to what they are about to take on. The General Practice Playbook changes that.

Written by award-winning GP and Clinical Director Associate Professor Bernard Shiu — Victoria GP of the Year 2020 and National General Practice of the Year 2023 — this is the first comprehensive, Australian-specific guide to GP practice ownership.

Whether you are a GP registrar curious about ownership, a new practice owner finding your feet, or an experienced principal looking to level up your systems and leadership, this book meets you where you are.

Inside you will find practical guidance on business planning and financial management, workforce strategy and team culture, operations, accreditation and quality frameworks, legal and ethical considerations, marketing and patient acquisition, AI and technology, leadership, and long-term sustainability.

Endorsed by Professor Michael Kidd AO, Dr Mukesh Haikerwal AC, Dr John Deery, and Professor Karen Price.

Honest. Practical. Australian.