The Goddess Guide to Branding
Your Blueprint for Building an Abundant & Authentic Feminine Brand
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- $19.99
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- $19.99
Publisher Description
Branding is not only more fun with a goddess to guide you—it’s also more powerful.
In The Goddess Guide to Branding, brand strategist Jane McCarthy and venture capitalist Kate McAndrew introduce you to eight goddess archetypes whose timeless energies are alive in successful brands today. From there, they lead you on a journey to build your own brand in a way that is authentic to your company and ultra-appealing to your community.
Throughout the book, female founders and brand leaders share what they’ve learned on their own brand-building journeys. It’s truly a powerhouse collective of women invested in seeing you succeed:
• Laura Modi (CEO & Co-Founder Bobbie)
• Sallie Krawcheck (CEO & Founder Ellevest)
• Georgina Gooley (Co-Founder Billie)
• Sophie Bambuck (CMO The North Face)
• Sali Christeson (CEO & Founder Argent)
• Susan Griffin-Black (Co-CEO & Co-Founder EO Products)
• Alexandra Fine (CEO & Founder Dame)
• Sashee Chandran (CEO & Founder Tea Drops)
and more…
The branding method shared in the book is intuitive and inspired. You don’t need an MBA or a background in marketing to "get" it. You’ll be showered with ideas at every step. And you’ll walk away with a complete blueprint for your brand, so your business can flourish and endure.
If you’re starting your brand from scratch, this book is for you. If you’re looking to enrich your existing brand, this book is for you. If you need to make a pivot and evolve your brand, this book is for you too.
PUBLISHERS WEEKLY
Brand strategist McCarthy and her sister McAndrew, a venture capitalist, debut with a lackluster manual on how embracing the qualities of Greco-Roman goddesses can help women-owned businesses stand out. Cursory profiles explain that Diana is primarily associated with the outdoors and adventure, Venus with beauty and creativity, and Athena with wisdom and ambition, but the omission of any discussion of the myths these figures originate from feels like an oversight. The highlights of the book are interviews with executives whose brands align with the qualities of various goddesses. For instance, the founder of EO, an organic body care products company, recounts starting the business in the 1990s as an alternative to the chemical-heavy items that dominated the market, a move the authors liken to the goddess Hestia's association with healing and purity. The authors provide questionnaires meant to help readers select a goddess to build their brand around ("If all the goddesses were at the party, who would your customers want to talk with first?"), but there's virtually no guidance on how to ensure that consumers identify a brand with a particular goddess's values. Heavy on concept and light on execution, this fizzles.
