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Publisher Description

In the annals of consumer crazes, nothing compares to Beanie Babies. With no advertising or big-box distribution, creator Ty Warner - an eccentric college dropout - become a billionaire in just three years. And it was all thanks to collectors. The end of the craze was just as swift and extremely devastating, with "rare" Beanie Babies deemed worthless as quickly as they'd once been deemed priceless. Bissonnette draws on hundreds of interviews (including a visit to a man who lives with his 40,000 Ty products and an in-prison interview with a guy who killed a coworker over a Beanie Baby debt) for the first book on the most extraordinary craze of the 1990s.

GENRE
Business & Personal Finance
RELEASED
2015
March 3
LANGUAGE
EN
English
LENGTH
272
Pages
PUBLISHER
Penguin Publishing Group
SELLER
PENGUIN GROUP USA, INC.
SIZE
7.2
MB

Customer Reviews

Nothing Mann ,

Fascinating

Great look at consumer behavior and the behavior of an eccentric, product-focused salesman. Fascinating rags-to-riches story of a flash-in-the-pan product.

Coleg22 ,

Inaccurate

This book is totally inaccurate and tells a slanted story about beanie baby.

Aunty Egg ,

The funniest book on human nature....EVER!

This book will have you laughing each page...the great silliness of people gone bananas! Interjected with the dark paradox of a tortured inventor who produces happiness for millions of children while finding little joy himself. A fascinating read!

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