The Growth Code

The Growth Code was written for forward-thinking, growth-oriented organizations and teams that are committed to building, growing, and improving the digital leaders of tomorrow. It’s a handbook for anyone who wants relevant knowledge and training along with actionable ideas that can be quickly implemented to create a long-term, sustainable impact on growth in a company.


The Growth Code is required reading for anyone tasked with growing an organization or looking to jump-start a career in growth marketing, which uses the best elements of ideation, iteration, timing, data, systems, people, and platforms combined with the data necessary to take risks — and watching them pay off with big rewards.


Navigating the world of modern “marketing” and “growth” can be intimidating. The Growth Code shows you how the many different pieces of the growth and marketing puzzle fit together. You’ll find specific case studies that simplify complex theories and make it easy to understand what’s working, when it’s working, how it’s working, and how well it’s working. You’ll also learn about what doesn’t work, so you don’t waste time, money, and resources on dead ends.

The Growth Code includes illustrations, infographics, stylized icons, comprehensive worksheets, guides and complete instructions designed to take you from product/market fit through creating repeat buyers and brand ambassadors who recruit new customers for you.


Author Buckley Barlow is the founder of IN THE KNOW, the premiere growth marketing learning hub frequented by founders, executives, and teams from emerging growth companies who share knowledge and information via innovative learning paths. These learning paths provide original and personally curated content in different learning formats (books, blogs, videos, podcasts, and courses) across a variety of modern topics related to growing a business, from the top to the bottom of the marketing funnel.