The Halo Effect The Halo Effect

The Halo Effect

... and the Eight Other Business Delusions That Deceive Managers

    • 3.8 • 12 Ratings
    • $13.99

Publisher Description

With two new chapters and a new preface, the award-winning book The Halo Effect continues to unmask the delusions found in the corporate world and provides a sharp understanding of what drives business success and failure.

Too many of today’s most prominent management gurus make steel-clad guarantees based on claims of irrefutable research, promising to reveal the secrets of why one company fails and another succeeds, and how you can become the latter. Combining equal measures of solemn-faced hype and a wide range of popular business delusions, statistical and otherwise, these self-styled experts cloud our ability to think critically about the nature of success.

Central among these delusions is the Halo Effect—the tendency to focus on the high financial performance of a successful company and then spread its golden glow to all its attributes—clear strategy, strong values, brilliant leadership, and outstanding execution. But should the same company’s sales head south, the very same attributes are universally derided—suddenly the strategy was wrong, the culture was complacent, and the leader became arrogant.

The Halo Effect not only identifies these delusions that keep us from understanding business performance, but also suggests a more accurate way to think about leading a company. This approach—focusing on strategic choice and execution, while recognizing the inherent riskiness of both—clarifies the priorities that managers face.

Brilliant and unconventional, irreverent and witty, The Halo Effect is essential reading for anyone wanting to separate fact from fiction in the world of business.

GENRE
Business & Personal Finance
RELEASED
2007
February 6
LANGUAGE
EN
English
LENGTH
256
Pages
PUBLISHER
Free Press
SELLER
Simon & Schuster Digital Sales LLC
SIZE
4.3
MB

Customer Reviews

Prairieon ,

Love This Book!

After reading 100s of business books, I became uneasy. I came to believe that there is a formula for business books that is built on false logic and oversimplification. This book tied all of these thoughts together for me. Business is much more challenging than following oversimplified models built on false logic.

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