The Handbook of International Advertising Research The Handbook of International Advertising Research
Handbooks in Communication and Media

The Handbook of International Advertising Research

    • $189.99
    • $189.99

Publisher Description

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers

GENRE
Professional & Technical
RELEASED
2014
January 21
LANGUAGE
EN
English
LENGTH
656
Pages
PUBLISHER
Wiley
SELLER
John Wiley & Sons, Inc.
SIZE
7.8
MB

More Books by Hong Cheng

Advances in Knowledge Discovery and Data Mining Advances in Knowledge Discovery and Data Mining
2021
Advances in Knowledge Discovery and Data Mining Advances in Knowledge Discovery and Data Mining
2021
Pattern Recognition Pattern Recognition
2016
Pattern Recognition Pattern Recognition
2016
Sparse Representation, Modeling and Learning in Visual Recognition Sparse Representation, Modeling and Learning in Visual Recognition
2015
Autonomous Intelligent Vehicles Autonomous Intelligent Vehicles
2011

Other Books in This Series

The Handbook of Crisis Communication The Handbook of Crisis Communication
2011
The Handbook of Communication and Corporate Reputation The Handbook of Communication and Corporate Reputation
2015
The Handbook of Critical Intercultural Communication The Handbook of Critical Intercultural Communication
2011
The Handbook of Crisis Communication The Handbook of Crisis Communication
2022
The Handbook of Financial Communication and Investor Relations The Handbook of Financial Communication and Investor Relations
2017
The Handbook of Organizational Rhetoric and Communication The Handbook of Organizational Rhetoric and Communication
2018