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Publisher Description

Every Little Helps...Just Do It...Life's Good

The ultimate guide to the world's greatest slogans.

Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands.

Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:

What makes a memorable slogan
The most successful examples in your own industry
The stories behind the best-known slogans of over 60 companies
A directory of a further 2,500 slogans

The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing. 

GENRE
Business & Personal Finance
RELEASED
2012
September 7
LANGUAGE
EN
English
LENGTH
248
Pages
PUBLISHER
Hodder & Stoughton
SELLER
Hachette Digital, Inc.
SIZE
971.5
KB

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