The Inspiration Factor

For managers and executives who are watching their employees struggle, there is a simple solution that can turn a workplace around in just twelve weeks—and grow the bottom line. The Inspiration Factor shows businesspeople how to inspire—not just motivate—others by tapping into their dreams and tying them to corporate goals. Along the way, those inspiring organizations make more money, have better employee retention, and earn greater customer loyalty than their competitors do. 

Being authentic, seeing others’ abilities, connecting with other people’s dreams, and earning trust through credibility are some of the tenets of author Terry Barber’s program. To underscore the seven principles of inspiration he outlines, he offers real-life applications throughout the book based on his almost thirty years of experience. And to help leaders nail the art and science of identifying and applying their unique abilities to inspire others, he provides thought-provoking questions and concrete exercises that can be implemented the very day they open the book.


For leaders who question whether they and their teams are valuing the right things, focusing on the right priorities, and building a supportive environment, The Inspiration Factor offers confidence, personal fulfillment, and a more productive, happier workforce. 
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Terry Barber is the “chief inspirator” for Grizzard Communications Group, which serves the nonprofit health care segment, as well as colleges and universities, in the area of philanthropic branding. He speaks every week across the country on creating an inspiring culture. He recently created a Web 2.0 initiative called Inspiration Blvd., LLC (www.inspirationblvd.com), which is capturing the attention of people interested in inspiring others and in being inspired. Terry holds a master’s degree from New Orleans Baptist Seminary. He is actively involved in supporting an orphanage in Uganda and child sponsorship and early childhood education in Guatemala.