A practical guide to help introverts harness their natural gifts and entrepreneurial spirit
Think you have to be loud and brash to be successful in business? Think again. The strengths and traits of the typical introvert lend themselves well to entrepreneurship, as well as “intrapreneurship” and a range of business roles. In The Introvert Entrepreneur, professional coach Beth Buelow shows readers how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics --from managing fears and expectations and developing a growth mindset to networking, marketing, leadership skills, and community-building--informed by interviews with introverts who have created successful businesses without compromising their core personality.
Filled with fresh insights and actionable advice, this essential guide will support anyone who’s striving to make a difference in a loud and chaotic world.
Buelow (Insight: Reflections on the Gifts of Being an Introvert), a professional coach and founder of a company called the Introvert Entrepreneur (as well as a podcast of the same name), makes a case for introvert-friendly entrepreneurship including techniques for hustling, pitching, and networking in this winning business manual. According to her, introverts can succeed, with careful planning, in building businesses that emphasize authenticity and relationships without draining all of their energy or feeling like they've given up their souls. Buelow adeptly and compassionately covers the basics of this personality type a demographic estimated to constitute about 50% of the population but often overlooked and marginalized by extroverts and dispenses advice, both high-level and granular, for entrepreneurial success. She describes networking and self-promotion, handling fear and doubt, finding your voice, collaboration, succeeding by staying in your comfort zone, and selling yourself and your product, this last task being one of the hardest things for introverts to face and achieve. This is a thoughtful, kind, and helpful guide for all those who are looking to strike out on their own, but concerned that their need for alone time may get in the way.