For nearly a century, the words and works of Dale Carnegie & Associates, Inc., have translated into proven success—a claim verified by millions of satisfied graduates; a perpetual 3,000-plus enrollment roster per week; and book sales, including the mega-bestseller How to Win Friends and Influence People, totaling over thirty million copies.
Now, in The Leader In You, coauthors Stuart R. Levine and Michael A. Crom apply the famed organization’s time-tested human relations principles to demonstrate how anyone, regardless of his or her job, can harness creativity and enthusiasm to work more productively.
With insights from leading figures in the corporate, entertainment, sports, academic, and political arenas—and encompassing interviews and advice from such eminent authorities as Lee Iacocca and Margaret Thatcher—this comprehensive, step-by-step guide includes strategies to help you: identify your leadership strengths; achieve your goals and increase your self-confidence; eliminate an “us vs. them” mentality; become a team player and strengthen cooperation among associates; balance work and leisure; control your worries and energize your life; and much more!
The most important investment you will ever make is in yourself—once you discover the key that unlocks The Leader In You.
Essentially an updating of Dale Carnegie's enormously successful books of the 1930s and '40s ( How to Win Friends and Influence People has thus far sold 30 million copies), this book adds little new material. The major difference is that this effort is more unabashedly focused on influencing people in order to make money, which is logical since the book is aimed at business people. Carnegie's rules are reiterated: be euphoric if you can and, if you can't, at least don't be negative; respect others and try to make them feel praiseworthy and deserving of recognition; listening is just as important as talking, perhaps more so. Business people are advised that they can be leaders if they realize that the pyramidal structure of the corporation is being replaced by teamwork; and if they set goals and keep them constantly in mind, business people have a good chance of realizing their objectives. Thus, while Levine, CEO of Dale Carnegie, and Crom, a vice-president of the firm, offer little that's original, one senses that sales will be excellent.