The Lean Enterprise The Lean Enterprise

The Lean Enterprise

How Corporations Can Innovate Like Startups

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출판사 설명

#1 Amazon Bestseller in Lean Management
Discover the methods of lean startups that can revolutionize large organizations and their products
Even in a tough economic climate, the startup business community has found a way to create innovative, game-changing products in shockingly short timeframes. So why should larger, more established companies take notice? Because they have everything to gain when they examine and adopt the strategies, tools, and attitudes of these smaller competitors. The Lean Enterprise presents a groundbreaking design for revolutionizing larger organizations, one that draws on the ingenious tenets and practices espoused by the startup community. The guidelines in this book will help companies shake the lethargy, bureaucracy, and power struggles that plague large organizations and hold them back from true innovation.

At the heart of this resource is a comprehensive, practical approach based on methods, timetables, compensation, financial investment, and case studies that reveal the startup mentality. Respected thought leaders in lean startup methodologies, the authors cover successful enterprise development, development innovation labs, corporate venture arms, and acquisition and integration of startups.
Essential reading for entrepreneurs, product managers, executives and directors in Forbes 2000 organizations, and board members Presents the tools and methodologies large businesses need to compete with a new generation of highly-empowered entrepreneurs Covers lean startup culture and principles and identifies the behaviors that arestunting growth at large enterprises Offers a comprehensive, practical approach for developing exciting products and services and opening vast new markets
Don't be mystified by the success of startups. Master the methods of this new generation of entrepreneurs and compete on a level playing field.

장르
비즈니스 및 개인 금융
출시일
2014년
3월 13일
언어
EN
영어
길이
256
페이지
출판사
Wiley
판매자
John Wiley & Sons, Inc.
크기
834.4
KB

사용자 리뷰

namicoil ,

Must read for aspiring corp leaders & entrepreneurs!

Having worked both in publicly traded companies and leading early stage startups, I love this book! It has strategic and tactical value to anyone looking to innovate in an environment that isn't conducive to experimentation and new approaches to disruptive concepts.

This book provides plenty of case studies, examples and useful tools to be smarter about taking an idea, testing it in market and validating it quickly to reduce the risks associated to starting a new company. Very well written, organized and helpful to anyone serious about creating net new value!

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