The Life-Saving Technology That Was Forgotten

The Case for Bicycle Rear-view Mirrors is a deep-dive into the psychology of sharing the road and an exploration of how the psychology of bicycle rear-view mirror use can help make streets safer for everyone.

Right now, in many communities, a safety gap exists between not having enough bike-friendly infrastructure to accommodate mass ridership, and not having enough ridership to justify building mass bike-friendly infrastructure.

Because of compelling evidence that mirrors bring out the socially responsible behavior in all of us, bike mirrors could be just the kind of simple, inexpensive, unobtrusive technology that can help America transition more safely into its own future as a bike-friendly nation.

Once protected bike-networks are the norm, bike mirrors may no longer be needed, but as a transitional safety device they have tremendous potential to reduce unnecessary loss of life & limb on America’s streets.