The Market Makers
Creating Mass Markets for Consumer Durables in Inter-war Britain
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- $144.99
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- $144.99
Publisher Description
Inter-war Britain saw a boom in 'mass markets' for consumer durables, such as new suites of furniture, radios, and electrical and gas appliances, while items like refrigerators, telephones, and automobiles didn't reach the mass market until the 1950s. Peter Scott explores these 'market makers' and how US innovations influenced British markets.
GENRE
History
RELEASED
2017
September 15
LANGUAGE
EN
English
LENGTH
448
Pages
PUBLISHER
OUP Oxford
SELLER
The Chancellor, Masters and Scholars of the University of Oxford trading as Oxford University Press
SIZE
8.9
MB