The Marketing Minute was created to give marketing professionals and business owners a source of new ideas to get their brands recognized and their messages heard in an increasingly noisy marketplace.
Organized into four-week segments by topic, it's designed so that it can be used as a sort of "devotional" for the reader looking for some daily marketing inspiration, or as a reference for someone who needs to focus on a specific area, such as building a brand or enhancing the service they provide. It includes space on each page for the reader / user to make notes about how that particular idea can be put into action, or what next steps might be required. In these pages, you'll find 52 weeks of ideas to instigate and inspire the marketer in you - divided into 13 four-week topical sections:
Brand - Make your company stand out in a crowded marketplace.
Sell - Persuade prospects that yours is the ideal choice.
Execute - Get the details right to get your message heard.
Innovate - Think into the future and anticipate customer needs.
Change Channels - Identify the right media for your message.
Think - Re-imagine the way you do what you do.
Target - Serve your message directly up to your best prospects.
Serve - Make outlandish service your competitive advantage.
Know - Simple ways to use research as a marketing tool.
Screen - Make the most of the digital world.
Consider - Changing your perspective changes your options.
Brand Again - Because without a brand, you're nothing.
Rethink - Ideas to wrap up one year and launch the next.