The Medium and the Message

Marshall McLuhan discusses the information age and its implications, making stunningly accurate revelations about the 20th and 21st centuries. Tracing the descent of technological culture from the phonetic alphabet and resulting "lineal" thought that gave birth to Western civilization, McLuhan explores the contemporary transition from lineality to simultaneity, from text to image, from sequence to spontaneity, and from left to right hemisphere. Topics include:

- the environment itself becoming information

- the effects of products being written into their design

- from 'jobs' to 'roles' in an electronic society

- myth as a coping strategy of information overload

and more.