The Methodoloy of Sampling and Purposive Sampling

This paper is primarily based on literature research and it is divided among five parts, which are: (1) Introduction (2) The Approach to Sampling (3) Purposive Sampling (4) Purposive Sampling and Its Holistic Applicability (5) Conclusion. The discussions are aimed at explaining the necessity of sampling in general and purposive sampling in particular. The paper also attempts to homogenise the various management studies fields and scenarios.