The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

    • 4.6 • 60 Ratings
    • $9.99
    • $9.99

Publisher Description

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

GENRE
Business & Personal Finance
RELEASED
2019
February 4
LANGUAGE
EN
English
LENGTH
123
Pages
PUBLISHER
Rob Fitzpatrick
SELLER
Draft2Digital, LLC
SIZE
120.7
KB

Customer Reviews

Astr0mnaut ,

Practical no nonsense read filled with useful insights

A pragmatic must read for entrepreneurs and product designers and managers alike.

Montage707 ,

The mother exam

Great book

CornKolb ,

Insightful!

Learned a ton!

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