The Needs Assessment: Using Community Consulting Projects to Teach Business Communication (Innovative Assignments)
Business Communication Quarterly 2004, March, 67, 1
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Publisher Description
THE NEEDS ASSESSMENT, a popular tool for helping businesses determine what they need to do to improve their operations, services, and products (Reviere, Berkowitz, Carter, & Ferguson, 1996), can serve as an excellent vehicle for meeting many of the objectives in an introductory business communication course. A needs assessment is a "systematic exploration" (Rouda & Kusy, 1996) designed to "identify the gaps" between "what is" and "what ought to be" (Swist, 2001). It is the tool of choice of consultants because it provides a means of discovering what clients, consumers, and customers perceive as their needs. (See Appendix A for additional information on needs assessments.) ADVANTAGES OF A NEEDS ASSESSMENT PROJECT
GENRE
Business & Personal Finance
RELEASED
2004
March 1
LANGUAGE
EN
English
LENGTH
16
Pages
PUBLISHER
Association for Business Communication
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
279.6
KB
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