The Negotiator in You: Sales

The Negotiator in You: Sales is an audiobook specifically geared to people who sell anything and everything. Salespeople negotiate constantly with prospective and existing clients, and internally with bosses and representatives of other divisions. Moreover, salespeople are vulnerable to external forces that either enhance or severely limit their efforts during negotiations. In this book, salespeople will learn to overcome the following key challenges: short-term gratification (making the sale) vs. long-term (building the relationship); giving away more than necessary; taking lessons from one negotiation and transferring them; negotiating up, down, and sideways; mapping the players and getting alignment; ensuring that an agreement makes sense for you and your company; retaining your profit margin and still getting the deal done; and dealing with difficult customers—while still making the sale.