The New (Ab)Normal

Much has been written about Covid-19 victims, how scientists raced to understand the disease, and how governments did (or did not) protect their citizens. Less has been written about the pandemic’s impact on the global economy and how companies coped as the competitive environment was upended.





In this book, MIT Professor Yossi Sheffi maps how Covid-19 impacted business, supply chains, and society. Civilization depends on supply chains to convert the planet’s bounty into products and deliver those products affordably to 7.8 billion human beings. Sheffi exposes the critical role supply chains play in helping people, governments, and companies to manage that bounty. The book draws on executive interviews, pandemic media coverage, historical analyses, and themes from his books, "The Resilient Enterprise" (2005) and "The Power of Resilience" (2015) to suggest how companies become more resilient facing uncertainty. This must-read book helps companies and entrepreneurs adjust to a fast-evolving economic landscape.