• $32.99

Publisher Description

This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser of the book.

GENRE
Business & Personal Finance
RELEASED
2018
November 30
LANGUAGE
EN
English
LENGTH
525
Pages
PUBLISHER
Kent Press
SELLER
Chicago Review Press, Inc. DBA Independent Publishers Group
SIZE
25.4
MB