The New Entrepreneurs
Building a Green Economy for the Future
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- $11.99
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- $11.99
Publisher Description
In The New Entrepreneurs, author and venture capitalist Andrew Heintzman introduces us to the innovative business leaders who are at the forefront of the green economy. From forestry, water, and energy to transportation and agriculture, Heintzman profiles the enterprises that are developing cutting-edge, clean-tech products and innovations for export to a vast and rapidly expanding global market. In a world that faces growing threats of climate change, peak oil, and resource scarcity, Heintzman shares his vision of a new and prosperous way forward.
Highly engaging and a powerful call to action, The New Entrepreneurs offers a fresh and visionary approach to redesigning our current economic system, one that uses the powerful forces of capitalism to act as a catalyst for broad social change.
PUBLISHERS WEEKLY
Canadian eco-businessman Heintzman (Food and Fuel) argues that the "unparalleled growth and prosperity" of the past hundred years is just a temporary phase in human history and has created "a new opportunity to work together... a green economy." Heintzman describes the attributes of entrepreneurs needed to lead this new era as including "the innovation of the inventor, the persuasion of a salesman, the leadership of a politician, the practicality of an investor, the vision of an artist, the nerves of a fighter pilot and the faith of a priest." He reviews mainstays of the Canadian economy (paper milling, fisheries, hydro, mining) and their relatively unchecked depredations of the nature economy, while more optimistically noting progress in the use of large-scale wind turbines. His most innovative suggestion is a battery swap that would replace gas tanks with exchangeable, fully charged car batteries, obtainable at service stations of the future. As co-founder of the first exclusively environmental Canadian investment firm and Chair of Premier's Climate Change Advisory Panel, Heintzman certainly practices what he preaches and provides an interesting look at possibilities of the not-so-distant future, told with a specifically Canadian slant.
