The New Multinationals The New Multinationals

The New Multinationals

Spanish Firms in a Global Context

Mauro F. Guillén & Esteban Garcia-Canal
    • $49.99
    • $49.99

Publisher Description

A new breed of multinational companies is reshaping competition in global industries. Their success lies in their ability to organize, manage, execute, and network. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.

GENRE
Business & Personal Finance
RELEASED
2014
March 29
LANGUAGE
EN
English
LENGTH
238
Pages
PUBLISHER
Cambridge University Press
SELLER
Cambridge University Press
SIZE
1.6
MB

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