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Publisher Description

The dinner conversation sounded like a children's card game of Go Fish. "Do you have a client survey program?" one asked. The next, "Do you have a business-development coach?" Then, "Do you have a branding initiative?" And so it went. There were five of us at dinner. All marketing folks. After a glass or two of the local pinot noir, the game of Go Fish was running out of steam. Often, three or four of us found a match, and we exchanged war stories on the topic. Once in a while a success story stood out, but the usual tale was a compromise--something or someone got in the way of a true, base-clearing home run.

GENRE
Professional & Technical
RELEASED
2008
September 1
LANGUAGE
EN
English
LENGTH
4
Pages
PUBLISHER
Legal Marketing Association
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
54.9
KB

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