The Pancake Principle: Seventeen Sticky Ways To Make Your Customers Flip for You

The Pancake Principle: Like making perfect pancakes, creating an extraordinary customer experience requires preparation, skill, focus, patience, and timing. 


What is the difference between good and great? What's the difference between Olympic gold and the fourth-place finisher whose name we'll never know? What's the difference between Garth Brooks and the guy playing a Garth Brooks song from a lonely barstool? Talent? No way! Excellence is often defined by the slimmest of margins, and the ones who find themselves on top are not always the most talented, but they do have something unique. The Pancake Principle shares seventeen defining fundamentals that create the underpinnings of excellence. With the same humor and wit that has him performing daily alongside Jeff Foxworthy, Larry the Cable Guy, and Bill Cosby on the Sirius XM radio Family Comedy channel and the Blue Collar Radio channel, author, humorist, and professional speaker Patrick Henry shares the seventeen sticky-sweet keys to creating excellence in your business, team, organization, and life. 


"This is a creative book by an innovative professional speaker who pleases audiences with both substance and style. You'll love The Pancake Principle and you'll be inspired by it." 


Dr. Nido Qubein, President , High Point University and Chairman, Great Harvest Bread Company 


"Give me liberty or give me Patrick Henry! And give me his book right now. Patrick Henry is innovative, Patrick Henry is entertaining, and Patrick Henry is on the money with information that will help you in your career and in your life. Don't be fooled by his southern charm, be aware of his universal intelligence. Own your copy of The Pancake Principle today." 


Jeffrey Gitomer, author of Customer Satisfaction is Worthless, Customer Loyalty is Priceless 


"Whether you are growing a billion dollar company or a small business, The Pancake Principle is a must read" 


Kyle P. O'Brien Executive Vice President of Sales Chobani Global Holdings, Inc