The Power of Cognitive Marketing: IBM Watson Marketing Insights The Power of Cognitive Marketing: IBM Watson Marketing Insights

The Power of Cognitive Marketing: IBM Watson Marketing Insights

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Publisher Description

How do you keep the pulse of your customers today? Customers are leaving more clues than ever on what they want and need. However, the ability to get a singular view, observe trends and changes in behavior, and then respond proactively is not as simple as it seems. It can often feel like shooting at a moving target.

IBM® Watson Marketing Insights provides marketing analysts with a dynamic view of customer behavior and the power of predictive insights without requiring analytics skills. Presented in an interactive visual format, marketers receive a daily feed of insights and prioritized recommendations that allow them to quickly and easily identify the most impactful areas for targeted marketing outreach.

This IBM Redguide™ publication introduces the IBM Watson Marketing Insights solution and highlights the business value of the solution. It provides a high-level architecture and identifies key components of the architecture.

GENRE
Computers & Internet
RELEASED
2017
March 16
LANGUAGE
EN
English
LENGTH
22
Pages
PUBLISHER
IBM Redbooks
SELLER
International Business Machines Corp
SIZE
283.2
KB

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