The Power of Reputation
Strengthen the Asset That Will Make or Break Your Career
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- $5.99
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- $5.99
Publisher Description
We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. The Power of Reputation offers businesspeople an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success. Readers will discover how to: Identify and reinforce the values behind their reputation * Earn respect by respecting others * Engage people through constructive, open communication * Build strong connections by personalizing their approach to everything they do Featuring interviews with distinguished business figures and containing instructive real-world examples, this book reveals how to leverage the remarkable power of a reputation rooted in authenticity.
PUBLISHERS WEEKLY
Komisarjevsky (coauthor, Peanut Butter and Jelly Management), former CEO of Burson-Marsteller, a global PR firm, explores the importance of reputation and how to build it in this germane guide. Maintaining that reputation is an asset with real exchange value, Komisjarevsky explains that it is comprised of three key attributes, viz. trust, character, and communication. He expands from there, using an extensive stash of techniques to illustrate his message, including anecdotes, exercises, and tests. Additionally, Komisjarevsky details effective practices of his own, as well as advice from a wide variety of successful businesspeople, from top corporate executives to owners of a thriving neighborhood pharmacy. In practical terms, he also discusses how to stand apart and get hired, earn trust, rise above office politics, and recover from a mistake. Komisjarevsky's guidance is equally applicable to individual, brand, or corporate reputation development. This book should be read at any point in one's career its lessons are valuable and timeless, and the benefits extend beyond the boardroom.
