The Pricing and Revenue Management of Services
A strategic approach
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- $59.99
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- $59.99
Publisher Description
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye
GENRE
Business & Personal Finance
RELEASED
2007
July 26
LANGUAGE
EN
English
LENGTH
208
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
3.4
MB