The Psychology of Selling
Increase Your Sales Faster and Easier Than You Ever Thought Possible
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4.4 • 158 Ratings
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- $12.99
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- $12.99
Publisher Description
Top professional speaker and sales trainer Brian Tracy found that his most important breakthrough was the discovery that it is the “psychology of selling” that is more important than the techniques and methods of selling.
Learn how to double and triple your sales in any market. It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again.
More salespeople have become millionaires by listening to and applying his ideas than from any other sales training process ever developed.
In Psychology of Selling, Tracy teaches you:
“The inner game of sales and selling”How to eliminate the fear of rejectionHow to build unshakeable confidence
Tracy shows how salespeople must learn to control their thoughts, feelings and actions to make themselves more effective.
Psychology of Selling gives you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.
PUBLISHERS WEEKLY
With his 300-odd video and audio courses (sales at one mil.), and 30 books, Tracy has built a strong motivational sales and marketing brand. This latest installment shapes pop psychological constructs to fit Tracy's existing paradigms: "Your subconscious does not think or decide. It merely obeys your mental commands." Tell that to Dr. Freud, one might retort, but the point here is not fidelity to psychology theory, but efficacy in getting readers to change the way they bring themselves to a sale. Visualization techniques, concrete sales advice and motivational pep talks make up chapters like "The Inner Game of Selling" and "The Power of Suggestion." The "Getting More Appointments" chapter recapitulates sound but Willy Lohman-esque advice like "Sidestep the Excuse" or "Don't Be Put Off"; the book as a whole feels familiar, but it's clearly organized. Even in Tracy's generic prose, the repackaged tried-and-trues will find their marks.
Customer Reviews
Thankful
So much of this book’s content is helpful to a legal recruiter like me with no formal training. So glad I found this book.
YOU HAVE TO READ THIS BOOK!
This book has opened my eyes. It is a must book to read even if you’re not a sales person. It will change your outlook on life, it will motivate you and give you the steps you need to take in order to become your most successful self. Highly recommend! This book was so wonderful and so helpful that I have decided to purchase it for friends and family for the Christmas season!
Wow!!
A must read for anyone who is a sales professional. This book is filled with so many golden nuggets!