The Pure Equity Plus Plan

A must-read for anyone hoping to master their financial future.


Investment advisor Peter J. Tanous unravels the many myths surrounding risk, stock market gains and declines, and getting rich. Peppered with personal anecdotes and intelligible lessons, The Pure Equity Plus Plan offers a clear path to wealth for young investors with a minimum of effort and a maximum of historical evidence.


Backed by years of experience, Tanous clarifies diversification and probability by supplying the reader with tidbits of economic history that simplify stock market investing, making it comprehensible for even the first-time investor. Current investment theories practiced widely are debunked and replaced with an easy-to-use system―the Pure Equity Plus Plan―in this profoundly simple, yet deeply researched book.


"I'd rather get investment advice from Peter Tanous than from any Nobel prize winner. His advice makes sense and as a bonus, he is a terrific writer."

―Nassim Taleb, author of The Black Swan


"I wish Peter Tanous' book had existed when I began investing in stocks as a senior in high school. I've made a lot of mistakes with my investment portfolio, all with the best of intentions. Now I know, thanks to Peter, it didn't have to be so difficult."

―William M. Isaac, former Chairman, Federal Deposit Insurance Corporation (FDIC)