The Researcher's Bible

A short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, and leisure, recreation, and tourism. It's an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them.

The chapters cover these topics:
What is research and how it differs from program evaluation

Choosing a research topic

The contribution of different disciplines to the social sciences

Different research approaches in social science research

Using observation in social research

Using qualitative and quantitative research methods

The main characteristics, advantages, and disadvantages of different sampling methods

The main techniques for analyzing surveys and their advantages and disadvantages

The major statistical concepts

The major data analysis techniques

The easiest method for social research