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Publisher Description

#1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success: The CEO of Disney, Time’s 2019 businessperson of the year, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.


Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.

Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:

• Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
• Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
• Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
• Fairness. Treat people decently, with empathy, and be accessible to them.

This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.
“The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”

Business & Personal Finance
September 23
Random House Publishing Group
Penguin Random House LLC

Customer Reviews

#jacketnation ,

An incredible read!

This book is one of the most inspiring I’ve read. Bob’s purpose is not to just showcase his notable achievements, but also, to tell how they came about with struggles. I would definitely recommend to anyone. It is a great read for young and aspiring leaders.

Nicholas A Beaird ,

Couldn’t put it down

This book is fantastic. Just buy it.

Fernnie 3 ,

Authentic to the core

Bob Iger is so open in this book about his time at ABC and then at Disney all the way to leading the company for 14+ years as CEO. His humble style of leading and not accepting anything but the best is why Disney has done so well since he’s been at the helm. I would recommend this book to anyone who is a leader, or aspiring to be one. This book is also great for any fan of Disney and the enter workings of such an amazing company. 10 out of 10!