The Risk Paradox

Why do some people avoid risk at all costs, while others embrace it? How do you know when to take a chance or when to walk away? And what happens after a risk pays off handsomely, crashes miserably, or lands in the muddy middle of life?

The Risk Paradox explores the stories of over one hundred notable risk-takers, in business and life. This unprecedented study provides fascinating, intimate views on risk and its meaning—before, during, and after the plunge. The authors’ research underscores lessons and secrets of those who embrace risk as a part of life, taking us to the heart of the Risk Paradox itself: taking a risk is the least risky thing you can do to live a fulfilling life. 

The Risk Paradox will change how you approach moments of decision in your own life—when you must decide what risks to take and why.