Benjamin Von Seeger, an Axiom Business Book Award winner author and telecommunications industry veteran, defies the conventional logic of global business how-to guides with this fresh, enlightening, and provocative perspective on todays global business landscape.
He delivers hard-hitting and penetrating insights gleaned from a lifetime of overcoming obstacles to earn entrepreneurial successbeating and wooing corporate giants along the way.
Von Seeger draws on his personal experiences educating business veterans, entrepreneurs and students alike as he delves down deep into the essential elements of global business success so that you, too, can apply proven principles to your professional life.
Youll learn how to develop and leverage innate global business qualities and tactics that could mean the difference between commercial success and failure, including emotional and relational intelligence, relationship building, brand development, business strategy, and more.
Whether youre launching a business or seeking to breathe new life into an existing venture, youll get all the bricks you need to lay a solid foundation for success with the business strategies in The Rival.
Customer ReviewsSee All
Do not be your own Rival -Get this book!
I am currently in my second year of university while pursuing my BA in Business Administration and have to mention that this book by Business entrepreneur Benjamin Von Seeger came into my hands (actually to my iPad) in the right moment. I was lacking for inspiration to continue studying and investing in education and also for an intimate point of view from someone with proven success and experience in the world of business. His reflexions, living experiences (more than 20 years I believe -although his looks very young) and clear concepts made me reaffirm my desire to graduate and later open my own retail store. The book is full with strategies that can help me or anybody to succeed; including it have advises regarding my emotional and interpersonal relationship with others (customers and so) and how to overcome difficulties.
I love that can also use this book as a school tool in particular when I study about companies all over the world and the market of competitiveness.
The Rival is great for students, entrepreneurs or either for those who wants to enjoy a smart reading coming for real and personal experiences.
Awesome Book! did I say the book is great?!
FOREWORD REVIEWS ON THE RIVAL
By Barry Silverstein
With candor and credibility, this book offers sage advice to those starting out in the business world.
Reflecting on his own career, global business consultant Benjamin Von Seeger offers sagacious advice to both novice and experienced business leaders in The RiVal.
Von Seeger, who runs his own consulting firm and lectures at universities, had a distinguished career in sales for nearly two decades. He distills that experience into a tightly constructed, well-wrought book that intermingles his own stories with practical, level-headed advice. The unusual title is a reference to a business competitor as “a rival.” Von Seeger touches on a number of subjects, including global business, brand development and marketing, strategy, making sales calls, and studying the competition; the real focus of the book, however, is building relationships in business.
In short, easily readable chapters, the author doles out advice that is intended for individuals at the beginning of their careers. Still, much of the content could serve as a valuable refresher for more experienced business executives. While the author’s observations about global business and brand marketing are not unique, his perspective adds value to the subject matter. For example, Von Seeger cites a case study of a Mexican telecommunications organization that launched twenty-six different websites, each with its own unique look and feel, that served to undermine rather than support the firm’s brand image. He told the CEO of the company, “I don’t know what you’re doing, much less what you are selling or the message that you are trying to convey. If this scattered message is what goes out to your customers, then it’s also being reproduced internally. It’s failing all target audiences.”
It is this same candor that permeates The RiVal. Whether Von Seeger is discussing commitment, business ethics, or effective selling, he writes in strong, simple language with an air of authority and a frankness that is both blunt and refreshing. For example, about trust, he advises, “Trust is more than a social virtue; it is the currency of the global economy.” About the relationship between sales and marketing, he observes, “Marketing is the brick and mortar for a sales team; sales is the foundation.” About winning, he says, “A focus on winning is built on innovative thinking and the ability to seek out and utilize constructive criticism.”
The RiVal is likely to be invaluable to anyone who wants to become an accomplished, successful salesperson. Given Von Seeger’s experience selling complex products to C-level executives, his counsel in this area is particularly astute. His advice with regard to establishing relationships, using “emotional intelligence,” and learning the art of self-discipline should be directly applicable to improving a sales career. Even so, the book’s content, which touches on general leadership issues, should be of value to senior executives in any area. Clearly, the author’s commonsense, straightforward approach to business leadership is worth emulating.
The RiVal is as much about the author’s self-awareness and development as a business leader as it is a book of business wisdom. Readers will likely be delighted to read this story of a person who did not have to sacrifice his principles and integrity to be successful in business.