The Science of Selling The Science of Selling

The Science of Selling

Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

    • 4.3 • 20 Ratings
    • $12.99
    • $12.99

Publisher Description

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success

Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to:

- Engage buyers’ emotions to increase their receptiveness to you and your ideas
- Ask questions that line up with how the brain discloses information
- Lock in the incremental commitments that lead to a sale
- Create positive influence and reduce the sway of competitors
- Discover the underlying causes of objections and neutralize them
- Guide buyers through the necessary mental steps to make purchasing decisions

Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others.

**Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

GENRE
Business & Personal Finance
RELEASED
2016
November 15
LANGUAGE
EN
English
LENGTH
288
Pages
PUBLISHER
Penguin Publishing Group
SELLER
PENGUIN GROUP USA, INC.
SIZE
4.5
MB

Customer Reviews

KevinJones88 ,

Good, not great

Great use of articles and studies to support the science-based claims. But nothing revolutionary. Anyone with a couple years in sales won’t find this nearly as powerful as the new seller.

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