From the acclaimed Vanity Fair and GQ journalist–an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. With a new epilogue on Apple’s future survival in today’s roller-coaster economy, here is the revealing biography that blew away the critics and stirred controversy within industry and media circles around the country.
A revealing, balanced portrait of Apple Computers CEO and founder Steven Jobs, this fast-paced business biography is based on interviews with nearly 100 of his associates and friends. One glaring absence, however, is Jobs himself, who apparently declined to be interviewed by Deutschman, a Vanity Fair contributing editor and staff writer at GQ. Still, Deutschman provides a juicy, privileged look inside the Apple core. He reports that Jobs's recent resuscitation of Apple, to which the visionary entrepreneur returned in 1996 after being ousted by John Sculley a decade earlier, was accomplished through a "reign of terror" that shook up thousands of complacent employees. Like other commentators, Deutschman portrays Jobs as both engaging and troubling, a natural charmer who is also an abusive, egomaniacal boss fond of meting out public humiliations. But Deutschman goes further, replacing the image of the pop-culture icon with a complex, contradictory figure--an insecure elitist who yearns for the patronage of the masses, a narcissistic vegetarian billionaire who thrives on scarcity and adversity. Among the book's revelations are details of Jobs's bulimia-like eating disorders in the 1970s; his reconnection in the '80s with his long-lost biological sister, novelist Mona Simpson (Jobs was given up for adoption at birth); and his explosive negotiations with Disney honchos Michael Eisner and Jeffrey Katzenberg, who produced the hits A Bug's Life and Toy Story with Pixar, Jobs's animation film studio. Though this gossipy bio has a slick magazine feel, Deutschman gets closer to Jobs's inner self than any previous attempt.
3 Apples that changed the world.
3 times the Apple has changed the course of history.
1st time- the apple that Eve tempted Adam, 2nd- the apple that fell from the tree and woke up Newton's imagination, 3rd- the apple that gave immortality to Steve Jobs!