The Smart Entrepreneur

The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each section offers practical advice and guidance to cover all aspects of your venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment.

Part II looks at the broadening of an initial idea for a product, service, or application into a rounded business strategy, by employing preferred witness research to identify and roughly quantify a target market. We show you how to consider the opportunities or limitations of your prospective business environment, how to protect your ideas and inventions from imitation by competitors, and how to draw on this information to shape a commercial strategy.