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How often have you talked about “reaching people where they are”—and realized that much of the time, they are on the Internet?
We’ve been living in a digital world for quite a while now. Justin Wise speaks about social media as this generation's printing press—a revolutionary technology that can spread the gospel farther and faster than we can imagine.
It’s time to take what we know (and admit what we don’t know) and learn together how to move forward as the church. Are you ready to think theologically about this digital age and reach people in a new way?
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A Foundational Resource
If you’re a leader within your church, read this book.
While social media is constantly changing, Justin Wise has written an evergreen book. He lays down a foundation of theology on which to build your organization’s communication strategy for years to come. Justin skillfully connects the present to the past (e.g., Paul was using the latest technology when writing the epistles), while also contextualizing wisdom from contemporary thought leaders outside of the church (e.g., Chris Brogan). He also presents a compelling case for why church leaders should always be asking how new media can be used for Kingdom work.
This isn’t a “how to” book, which Justin makes very clear in the introduction. He does though raise great questions that each church needs to answer for themselves. In Chapter 10, probably my favorite, Justin explains that you’re going to fail if you first start with social media strategy. Instead, you first need to know your church’s unique purpose for your community, which Justin calls the “Big Idea.” Only then can you build out the levels of strategy, first with content marketing, second with your website, and then finally with social media. In Chapter 12, Justin helps to bridge the digital generational divide that can often exist within the church.
I would recommend buying several copies, reading through it with both your communication and leadership teams.