The STAR Marketing Framework

The STAR Marketing Framework: The Game-Changing Strategy to Attract, Engage and Convert Customers Like Never Before

In today’s fast-paced digital world, traditional marketing methods are no longer enough. Businesses that rely on outdated demographic-based strategies are losing out to brands that connect with customers on a deeper, more personal level. The STAR Marketing Framework is the ultimate guide to transforming your marketing strategy using mindset marketing, a powerful, psychology-driven approach that goes beyond age, gender and location to focus on how people think, feel and make decisions.

Marketing expert David Chadderton introduces an easy-to-use framework designed for entrepreneurs, business owners, marketing professionals and digital strategists who want to create high-converting campaigns, increase customer engagement and drive brand loyalty. At the heart of this book is the STAR model, which categorises customers into four distinct personality types: Socialisers, Thinkers, Adventurers and Realists. By understanding what motivates each type, businesses can develop personalised, data-driven marketing strategies that resonate with their audience, increase conversions and build long-term relationships.

This book is packed with real-world case studies, actionable marketing tactics, expert insights and ready-to-use templates to help you apply the STAR framework to social media marketing, digital advertising, content marketing, email marketing, customer engagement and brand positioning. Whether you are running a small business, eCommerce store, SaaS company or global enterprise, this book provides everything you need to create compelling marketing campaigns that deliver higher ROI and increased customer retention.

Learn how to:

- Move beyond generic customer segmentation and target the right audience with precision

- Apply consumer psychology and behavioural science to craft irresistible marketing messages

- Increase brand engagement, customer retention and loyalty through personalised campaigns

- Leverage AI, big data and social media algorithms to enhance marketing performance

- Implement the IDEA Customer Journey (Interest, Decision, Engagement, Advocacy) to guide customers from first interaction to loyal brand advocates

Whether you are a startup founder, marketing executive, digital strategist or small business owner, The STAR Marketing Framework will equip you with the tools to create marketing campaigns that stand out, attract attention and convert customers effortlessly.

If you are ready to take your marketing, branding and customer acquisition strategy to the next level, this is the must-read book for 2025 and beyond.

Unlock the power of mindset marketing – get your copy today!