The Story Factor

Inspiration, Influence, and Persuasion through the Art of Storytelling

    • 4.0 • 3 Ratings
    • $12.99
    • $12.99

Publisher Description

Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business
Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

GENRE
Business & Personal Finance
RELEASED
2019
October 8
LANGUAGE
EN
English
LENGTH
368
Pages
PUBLISHER
Basic Books
SELLER
Hachette Digital, Inc.
SIZE
3.1
MB

Customer Reviews

assssshhhhleeeeey ,

Not enough strategy

I was looking for a book that would teach me a bit more about how to write a story and the components of making it exceptional. This book explained over and over again how impactful story is in different ways, through different stories, but I feel like it didn’t actually teach me anything. I have tried to push myself to read it but I have accepted defeat… I just can’t finish it. If you want to learn more about why story is important, this is a 10/10. If you’re looking for strategy, look elsewhere.

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