The Story of lululemon
by founder Chip Wilson
Publisher Description
This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential.
Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great.
This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.
Chip Wilson is an entrepreneur, philanthropist, loving husband and a father to five boys. As the founder of Westbeach and yoga-inspired clothing company lululemon athletica, Chip is a globally recognized innovator in the field of technical apparel. He is widely credited with starting the “athleisure” retail category, now a $100-billion-a year global business.
At lululemon, Chip was known for his people-before-product leadership approach. He surrounded himself with like-minded individuals: creative, driven, athletic locals with a love for work-life balance inspired by the West Coast. This cohesive culture fueled the innovation and growth of the brand. In 2007, lululemon athletica was taken public and Chip remains its largest individual shareholder and biggest cheerleader.
Customer Reviews
Soooo Enlightening!
I have no idea how this book ended up as “something you might be interested in reading” but, I’m so glad it did. Prior to reading this book, the only thing I knew of lululemon was that a couple years ago had walked past one of their store fronts one day and saw yoga pants. That was all I needed to know. I am adamantly opposed to yoga pants… on me! About a third of the way into this book I was ready to go to that store and buy one of each of what they had for sale (except the yoga pants). The way the company was described was definitely relatable to me. After finishing this book, all I can say is there are several people who desperately need throat punched to help kickstart their exorcism from greed and selfishness!!! The Story of lululemon is both epic and tragic. Spoiler alert… this is not really a book about yoga pants. That would be lame. This book is not.
All the best to Chip and his family for the rest of their lives.